Scaling the Global Leader in Cannabis Through Compliant Performance Marketing
Result:
Increase in Direct "Direction" Requests
+
0
%
Reduction in Blended CAC
0
%
Reduction in Local Acquisition Cost (L-CAC)
-
0
%
Growth in Phone Call Conversions
0
x
Problem Statement
Despite being a multi-state operator (MSO) with a massive physical footprint, Curaleaf faced three critical digital bottlenecks:
Fragmented Visibility
Inconsistent NAP (Name, Address, Phone) data across 100+ locations led to "rank cannibalization" and search engine distrust.
Regulatory Friction
Navigating Google’s stringent policies on cannabis-related content caused frequent profile flags and suppressed visibility for key product categories like "vapes" and "edibles."
The "Shadow" Competitor
Local "mom-and-pop" dispensaries were outranking Curaleaf in specific high-value zip codes due to better-optimized local citations.
Attribution Gaps
Inability to accurately track how digital "near me" searches were translating into physical store revenue.
Spokes Solutions
We deployed a multi-layered local SEO architecture designed to bypass industry restrictions and dominate the “Map Pack.”
We executed a rigorous data-cleansing program across the entire ecosystem, ensuring 100% NAP consistency. This built the "trust equity" required for Google to favor Curaleaf in the high-stakes 3-pack rankings.
We leveraged GBP’s "Product" and "Menu" features to showcase live availability, allowing customers to see specific strains and products directly in the search results, bypassing the need for a secondary click to the website.
Instead of broad industry terms, we optimized each profile for hyper-local vernacular and neighborhood-specific modifiers, capturing high-intent "near me" traffic that competitors were ignoring.
We implemented a sophisticated review acquisition funnel that prompted verified customers to leave high-authority, keyword-rich reviews, boosting the social proof and "prominence" score of every Curaleaf location.
Leveraged hyper-targeted SEO strategies to capture regional market demand in emerging legal cannabis states, ensuring CRATIV was the first choice for new license holders.
